For a year now, the B2B online shop of the globally acting manufacturer of leak prevention technology for double-walled tanks and pipes has been successfully presenting around 2000 products on shop.sgb.de.
Informative, clear, responsive – the SGB online shop has been completely redesigned and was launched in spring of last year with its own URL shop.sgb.de. The new URL was chosen deliberately in order to concentrate on the product presentation on the new pages.
In addition to the modern look and the optimization for mobile devices, the focus has been put on the clear structure of the product presentation. Based on the tank or pipe to be monitored or the typical area of application of the leak detector (petrol station, tank farm / refinery, heating oil system), users are navigated to the appropriate leak monitoring solution. Short and easily understandable explanations of the technical conditions (e.g., monitoring principle, container / pipe type, monitorable liquids, etc.) as well as product photos complete the presentation. Registered users can order directly online in the B2B shop; unregistered users have the opportunity to easily inquire about articles.
“The efforts have paid off. The result is a comprehensive and at the same time user-friendly online shop with all our products and services with texts, images, documentation, brochures and other helpful information – a digital product catalog with many practical functions,” says Jost Berg, Managing Director of SGB.
In the improved header area of the home page, the contact options, the language selection (German / English) and the new search function with article numbers as well as keywords can be found in addition to the main and product navigation. Compared to the old website, the "Accessories" and "Spare parts" areas have also been greatly upgraded and revised both in terms of appearance and content for the user.
The B2B online shop was created as part of the redesign of the www.sgb.de website. This, too, has been modernized in terms of its external appearance and its content has also been completely revised.
"After one year of the new online shop and the new homepage, we can draw a positive conclusion," sums up Jost Berg. “The number of visitors, shop registrations and, for example, the number of downloaded documentations show us the importance of being available with information anytime and anywhere. We think we have taken an important step for our customers with these tools."
